Fox’s Glacier Mints

Redesign and range extension of an old, much-loved British brand.

Client: Fox’s for Siebert Head | Speciality:

In 2001, when Northern Foods bought Fox’s Glacier Mints, they found that the brand was in decline and needed a refresh. Turning to Siebert Head, the branding was completely revitalised and re-energised and the range was extended, resulting in an immediate significant rise in sales.

All artwork was created digitally by myself in Photoshop and Illustrator.

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