Fox’s Glacier Mints
Redesign and range extension of an old, much-loved British brand.
In 2001, when Northern Foods bought Fox’s Glacier Mints, they found that the brand was in decline and needed a refresh. Turning to Siebert Head, the branding was completely revitalised and re-energised and the range was extended, resulting in an immediate significant rise in sales.
All artwork was created digitally by myself in Photoshop and Illustrator.