John Lewis Luxury Christmas Range 2017

Artworking extensive range of luxury Italian Christmas cakes exclusive to John Lewis.

Client: John Lewis for Two By Two | Speciality:

Following on from the success of the Aldi Christmas packaging in the previous two years, luxury Italian produce maker Corsini again turned to Two By Two to design their range to be exclusively sold in John Lewis stores for Christmas 2017.

Incorporating an in-house John Lewis leaf background pattern, I had to ensure the artwork worked across a large range in many different sizes, produced by a large number of different printers.

The design called for a number of print treatments, printed on metallic substrates with CMYK overprints to achieve the gold colour where required, plus printed Pantone golds and whites as well as CMYK and range colours.

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