Redken Gift Packaging 2016
Range of gift packaging for L’Oréal brand.
L’Oréal brand Redken turned to Two By Two to create a premium range for their 2016 gift packaging.
As these packs had to work as a range which would be visible on the same display units, it was important to ensure consistency across the whole range.
Each pack employed two hits of black for a deep, solid background, with a spot colour for the graphic and CMYK for the pack shots, with a final hit of spot UV to highlight the Redken logo and pack shots.
All artworks were produced in Indesign and Photoshop and presented to the repro company as “sep-ready” files.